The Mid-Century aesthetic which so perfectly defined the post-war America was made by a commingling of forces: a rising middle class on one side and an influx of ideas out of Europe on the other side. Modern life was beginning to settle in for many of the more fortunate American citizens. This was most evident in the ways it manifested itself within the notion of comfort and leisure. It was a seemingly attainable idea for many, or at least one that you were encouraged to aspire to. Palm Springs fits neatly into the center of this. New consumer spending power drove a new domestic life, one that encouraged leisure and constructed a social lounging culture
Design a postcard from a year of your choice (between 1910 and 1970). One side will have a photo from Palm Springs, with type treatment of your choice to: 'A Modern Comfort, Postcards from Palm Springs’ and the back will have a hand–written note in the first person about the photo.
Join us on 5.7.2016 8pm Ace Hotel Palm Springs 701 E Palm Canyon Dr Palm Springs, CA 92264